My Empire Casino Accountable Marketing Principles for Switzerland

At My Empire Casino, trust is built through transparency and uprightness https://myempires.ch/legal-and-affiliates/. As a brand that welcomes Swiss players, we take our responsibility diligently: in how we engage and in how we correspond, market, and collaborate. These Responsible Marketing Guidelines lay out the standards we follow in Switzerland, making sure every message we disseminate demonstrates our commitment to adherence, consumer security, and ethical conduct. We encourage all visitors to review the principles that govern our licensing, affiliate relationships, and advertising practices.

Common Questions Concerning Our Marketing Guidelines

How exactly does My Empire Casino guarantee its marketing adheres to Swiss cultural expectations?

We engage a dedicated Swiss market advisor who reviews every major campaign for linguistic nuance, imagery and timing. All materials are available in German, French and Italian, and we refrain from themes that could be viewed as at odds with Swiss values, such as overstated luxury displays or aggressive urgency. We never run promotions during nationally observed moments of remembrance, and we refer to local calendars to ensure our advertising rhythm feels considerate rather than intrusive.

What happens if an affiliate infringes the marketing rules?

Affiliates who breach our code of conduct face swift consequences. Our monitoring systems identify most infringements within 24 hours, and the partner is promptly notified. Minor, first‑time violations generally lead to a compliance warning and mandatory retraining. However, for more serious breaches, such as directing to minors, using unauthorized claims or concealing the commercial nature of the content, we end the agreement immediately and permanently revoke all commission rights. We also submit egregious cases to the relevant advertising standards bodies in Switzerland.

Are there specific rules for Swiss‑language influencer partnerships?

Influencer Content Requirements

Absolutely, influencer collaborations are subject to heightened scrutiny. We insist that any influencer working in the Swiss market proves that at least 85% of their followers are aged 20 or older, validated by third‑party analytics. The influencer must post in their local language, include both a “Sponsored” label and an “18+” overlay, and avoid any live‑streaming during school hours. Before publication, the content passes through our compliance team, and we retain the right to demand edits or cancel the partnership if the material does not meet our Responsible Marketing Guidelines.

Can Swiss players access all the same promotions as other regions?

Swiss players receive a tailored selection of promotions that have been specifically approved for the market. While the core value of bonuses and loyalty rewards remains competitive, we adjust terms to align with Swiss consumer expectations, for example, offering longer validity and simpler turnover requirements. Certain mechanics, such as time‑limited “act now” bonuses with countdown timers, are removed for Swiss accounts because they conflict with our responsible marketing philosophy. Our localised approach ensures full compliance without diluting the fun.

Legal and Regulatory Control

My Empire Casino holds a valid gaming licence granted sportwetten.bild.de by the Government of Curaçao, among the best-known regulatory authorities for online gaming. This licence requires us to satisfy rigorous standards in the areas of anti‑money laundering, data protection, fair gaming and responsible marketing. We undergo annual audits carried out by independent testing agencies, and our random number generator is verified to provide truly random outcomes. These credentials represent the technical foundation on all our marketing claims depend.

While Curaçao supplies the legal backbone, we have chosen to incorporate additional, jurisdiction‑specific controls on top. For our Swiss audience, this entails applying advertising rules that reflect, and in some cases exceed, those required by Swiss law. We maintain a dedicated Swiss compliance file that lists every affiliate partner, every promotional material and every media placement targeting the country. This file is revised in real time and is ready for review by our internal audit team at any point.

We consider that a licence is only as credible as the people who enforce it. Our Head of Compliance, along with a team of four regional specialists, oversees all marketing activities linked to Switzerland. They have direct authority to stop campaigns, terminate affiliate relationships and, if necessary, restrict access to players whose behaviour indicates harm. This operational independence guarantees that commercial pressures never override our duty of care.

Responsible Advertising and Marketing

Advertising in Switzerland requires a delicate balance between brand visibility and social responsibility. We have developed a multi‑channel advertising policy that covers digital display, social media, email marketing, search engine placements and any future offline campaigns. Every piece of creative is based on the same foundation: it must be factually accurate, must not glorify gambling and must visibly carry the message “Play responsibly. 18+.” Our Swiss‑specific landing pages further elaborate on responsible gambling tools at the point of engagement.

Our email marketing strategy adheres to a strict permission‑based model. We only reach individuals who have explicitly opted in, and every email contains a single‑click unsubscribe link. Swiss subscribers receive communications in either German, French or Italian, according to their language preference, and we segment lists to avoid overlapping campaigns that could be viewed as excessive. We never transmit promotional emails on Swiss public holidays either, valuing family time and cultural values.

Online communities present specific challenges, and our approach here is intentionally cautious. We operate verified accounts on certain networks, but we refrain from direct‑message promotions or unsolicited friend requests. Any sponsored post directed at Switzerland undergoes a mandatory “pause and review” step, where our compliance team checks the creative against four criteria:

1. Is the visual free of cartoonish imagery, bright neon colours or characters that could draw in children?
2. Is there a clear responsible gambling reminder in the reader’s language?
3. Is the targeting set to users who are demonstrably 20 years of age or older, adding a buffer above the legal minimum?
4. Has the post been geo‑fenced to exclude schools, playgrounds and addiction support centres within a 500‑metre radius?

Search engine marketing is another area where we exercise restraint. We bid on a curated list of Swiss‑relevant keywords that are connected to casino entertainment, but we consciously avoid terms associated with financial distress, loan comparisons or addiction help. Our negative keyword list is updated monthly to include emerging queries that could be misinterpreted. When Swiss users follow our paid link, they are sent to a pre‑landing page that prominently displays age verification and time‑limit reminders before the main casino lobby is accessible.

Promotional offers themselves are organized to prevent impulsive behaviour. Bonuses available to Swiss players have extended validity terms, often 30 days or more, and we restrict the maximum claimable amount. Money back and loyalty rewards are distributed as withdrawable cash rather than locked bonus funds, giving players genuine flexibility. We never demand a deposit to access responsible gambling tools such as deposit limits, session timers and self‑exclusion; these protections are always free, always visible and activated with a single click.

Player Safety and Safe Play Integration

Ethical promotion does not end once a player registers. At My Empire Casino, every promotional touchpoint is designed to reinforce safer play. After account creation, new Swiss players get a brief interactive guide that outlines how to set custom deposit, loss and wager limits. This guide is mandatory and cannot be skipped by clicking a simple “accept” button; the player must actively review and verify they understand each option before the deposit function becomes available.

Throughout the player lifecycle, we use non‑intrusive pop‑ups that show real‑time behaviour. If our system identifies a significant increase in deposit frequency or a decline in balance over a short period, a gentle notification appears, outlining activity and offering a direct link to cool‑off tools. These messages are worded positively, “Here is a quick snapshot of your play”, and never use blaming language. We have found that this empathetic approach boosts tool adoption by over forty percent compared to conventional warning banners.

We have also integrated responsible gambling messaging into our affiliate‑driven funnels. Affiliates are equipped with a standard widget that shows a live ticker showing average session length and community‑wide responsible gambling tool usage. While the data is anonymised, it functions as a social norming mechanism, subtly reinforcing that taking breaks and setting limits is typical behaviour among Swiss players. This novel approach has drawn interest from academics studying harm‑reduction strategies in digital environments.

Self‑exclusion remains the most powerful safety net we provide. Swiss players can self‑exclude for periods ranging from six months to five years with a single request, and we honour that exclusion across all My Empire Casino platforms, including mobile apps. During the exclusion period, we delete the player from all marketing databases and direct affiliates to suppress any materials that might be delivered to associated identifiers. Re‑entry is never automated; players must complete a 24‑hour cooling‑off period and a mandatory call with our responsible gambling officer before their account is reactivated.

Partner Program Standards

Our affiliate partners are an component of the My Empire Casino brand, and we ask them to maintain the same ethical marketing ethos. Before approval, every prospective affiliate must submit a thorough application that contains a website audit, a examination of historic advertising materials and a signed declaration confirming familiarity with Swiss marketing particularities. We do not approve affiliates who manage domains that could be mistaken with learning, government or mental‑health websites.

Once accepted, affiliates gain access to a library of pre‑reviewed banners, text links and landing pages. All assets are geo‑targeted, so a user connecting from a Swiss IP address will only view promotions that adhere with our Swiss guidelines. Affiliates are by agreement prohibited from modifying these materials without our written permission, and any modification must be re‑submitted through our compliance portal. This zero‑tolerance approach keeps our entire network aligned.

Our affiliate code of conduct sets out specific dos and don’ts that every partner must observe:

• Always use age‑restriction overlays and “18+” badges on all promotional content displayed to Swiss users.
• Always disclose the commercial nature of the relationship, using terms such as “advertisement” or “sponsored” in a language easily comprehended by the local audience.
• Never imply that gambling is a trustworthy source of income, a solution for debt or a alternative for professional advice.
• Never target communications through channels, forums or social media groups where minors are identified to congregate.
• Never employ influencer marketing without our prior authorization, and only with personalities who clearly attract to an adult demographic.

Regular monitoring is a critical part of our compliance procedure. We deploy automated crawlers that scan affiliate sites weekly, identifying unapproved changes, missing disclaimers or broken age gates. If a breach is discovered, the affiliate receives a 48‑hour warning to fix the issue. Repeated or serious violations result in prompt suspension of commissions and irreversible removal from the programme. We also reserve the right to retain all earned commission for the billing period in which the violation occurred, a disincentive that emphasizes the gravity of our standards.

Our Promise to Responsible Marketing

We anchor every decision in a distinct, cohesive promise: to market our services in a way that honors the well‑being of our audience and the legal framework of Switzerland. This means we never pursue growth at the expense of vulnerable individuals, nor do we adopt tactics that could be perceived as aggressive or misleading. Our internal marketing policy is assessed quarterly by our compliance team, and we continuously train staff and partners on the latest regulatory expectations.

We consider responsible marketing as a ongoing journey rather than a one‑time checklist. Every campaign, banner and affiliate link must pass a three‑step internal approval process that evaluates clarity, age‑appropriateness and factual accuracy. In practice, this means all visuals are free of imagery that could entice minors, and all bonus terms are presented with full transparency. We also maintain a dedicated Marketing Ethics Committee that meets monthly to scrutinise upcoming promotions against both Swiss norms and our own elevated standards.

Equally important is our pledge to listen. We actively monitor feedback from Swiss players, industry watchdogs and affiliate partners. When concerns arise, we investigate immediately and modify our approach. This feedback loop has already led to improvements such as more transparent wagering requirement disclosures on landing pages and the abolishment of time‑limited pressure tactics. By putting accountability at the heart of our operations, My Empire Casino shows that entertainment and ethics can indeed go hand in hand.

Legal Framework in Switzerland

Switzerland’s gambling landscape is shaped by the Federal Act on Gambling, which entered into force in 2019 and is administered by cantonal authorities and the Federal Gaming Board. While many provisions focus on land‑based establishments and the licensed online offerings of Swiss casinos, the law also establishes clear boundaries for marketing communications, especially those aimed at residents within the confederation. At My Empire Casino, we consistently follow these principles, even though our international licence derives from a respected offshore jurisdiction.

We give special consideration to the law’s emphasis on preventing excessive gambling and protecting minors. The Swiss legislator requires gambling advertising to avoid any suggestion that gaming can fix financial problems, replace employment or enhance social status. In response, our copywriting guidelines firmly forbid language that implies quick wealth, guaranteed wins or a luxurious lifestyle. Every promotional text we draft or approve is screened against a Swiss‑specific language filter that flags such expressions before publication.

Intercantonal coordination further defines the requirements. Comlot, the intercantonal lottery and betting authority, and the ESBK have released joint recommendations on gambling advertising, including restrictions on broadcasting hours and digital targeting. Although these recommendations chiefly concern license holders under the Swiss regime, we have voluntarily incorporated their core principles. For instance, we never run programmatic ads during children’s programming windows on Swiss IP addresses and we avoid sports sponsorships that could reach under‑18 audiences in cantons with stricter rules.

Our legal department preserves an open channel with Swiss compliance experts, ensuring we stay abreast of legislative updates. Should Switzerland introduce a dedicated licensing framework for internationally operated online casinos, we will be ready to pursue and adapt our marketing practices accordingly. Meanwhile, we carry on operating with the highest regard for Swiss sovereignty and consumer protection, viewing regulatory alignment not as a burden but as a competitive differentiator that earns lasting loyalty.